How Much Packaging of a Product Affect Your Decision

The packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. The packaging is an essential phase of the production process because it protects the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage while the product sits on retail shelves. Good packaging cans also reduce wastage substantially. Product packaging plays a more important role in consumer decisions than you might think. A products packaging communicates many things, from what the product can do for your customers to your companys values. It determines how your business will stand out. We visited Toojrang, a successful Iranian printing and packaging company, to have a better understanding of this industry in Iran. Watch Bazaar