Billys Lemonade

Over the past few years, Zulu Alpha Kilo has created videos tackling a variety of wellknown ad industry pain points, from the viral, SayNoToSpec to 2018s Worlds Worst RFP Now, were taking on the subject of holding companies and what happens to an agency after being sold. Billys Lemonade, tells the story of a young boy, who sells his thriving lemonade stand to a holding company from New York.