Nike launches its first new hands free shoe
Nike has launched its first handsfree sneaker, and it will cost 120. Sarah Reinertsen, Nike Flyease Innovation and senior manager, discussed the idea behind the product. Subscribe to CNBC Pro to access our live Pro Talk How to Navigate the Reddit Market Mania with Fundstrats Tom Lee and CNBCs Mike Santoli: Nike is unveiling its first pair of slipon sneakers without laces, hoping to enjoy some of the same momentum that rivals like Crocs and Vans have seen during the pandemic, as more consumers gravitate toward comfortable, nofuss footwear. The Go FlyEase shoe is marketed as not requiring hands to put on and take off. The company said it was inspired in part by Asian cultures, where its customary to remove shoes before entering a home. The debut also comes at a time when people are more conscious of not touching dirty surfaces, like the bottom of shoes. This shoe really responds to our currentday situation living in these Covid times, Sarah Reinerts
|
|