Why Ceremonial Grade Matcha Is So Expensive, So Expensive Food, Business Insider

The greener matcha is, the smoother and more complex its flavor. But not all matcha is the same. Matcha at its highest quality is referred to as ceremonialgrade, because of the central role it plays in Japanese tea ceremonies. And while this bright green powder takes a few seconds to dissolve in water, it takes an entire year to grow. Jintaro Yamamoto runs a 180yearold tea farm, one of the oldest in Uji, Japan. We visited his farm to find outwhat makes ceremonialgrade matcha so exceptional And whyit sso expensive. For more, visit: MORE SO EXPENSIVE FOOD VIDEOS: Why Copper River King Salmon Is So Expensive, So Expensive Food, Business Insider Why Real Dijon Mustard Is So Expensive, So Expensive Food, Business Insider Why Miyazaki Mangoes Are So Expensive, So Expensive Food, Business Insider