Value Props: Create a Product People Will Actually Buy

One of the top reasons many startups fails is surprisingly simple: Their value proposition isnt compelling enough to prompt a customer to buy. Maybe they have too many other competing priorities. Or the existing solutions, while imperfect, are good enough. Whatever the reason, the product doesnt provide enough value to spark customer action and sustain a business. Nailing your value prop the benefit you provide to whom and how you do it uniquely well can make or break your startup. In this workshop, originally presented inperson at the Harvard Innovation Labs, Michael Skok, founding partner of Underscore VC, will guide you through a series of frameworks to articulate and validate your value prop to ensure that its highly compelling to customers. About the Speaker: Michael Skok is a founding partner at Underscore VC, a Bostonbased firm investing in bold B2B software founders. Since starting his first software business as a teenager, Michael has spent 21 years as an entreprene