6 Steps to Persuasive Design with Dr. Eric Schaffer

Dr. Eric Schaffer takes us through six steps of the process of creating a persuasive design. Download a poster of this animation and a free white paper on PET research at 6 Steps to Persuasive Design From our previous video on Persuasion, Emotion, and Trust (PET) , you know that there are long lists of methods we can use to motivate customers and increase their conversion. So it s natural to think that using more persuasio