How museum gift shops decide what to sell

And how whats in a gift shop affects how we see art. Subscribe and turn on notifications ( ) so you don t miss any videos: Gift shops are like the final exhibit of an art museum. Theyre often located toward the exit and are unmissable on your way out the door. Souvenirs inside can range from Vincent Van Gogh socks to giant stuffed soup cans to Mona Lisa rubber ducks. But how do gift shop curators decide what to sell Stocking decisions often revolve around how curators want visitors to perceive the art lining museum walls. When you see a certain piece of art on a lot of merchandise, that usually means curators think that artwork is important. And thanks to a psychological phenomenon called the mereexposure effect, the more you see that art, the more you begin to think its important. Read more about this from Micaela Marini Higgs at Vox: Additional links: h