Ep, 10, WTF is the Next Gen Thinking Nikhil w, Navya, Tara, Aadit Kaivalya

Roughly 60 of the Indian population is under the age of 30 and hence the coolness funnel tends to be topdown. This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade. We have Navya who s an unlikely grounded person one usually wouldn t assume, the precocious Zepto Brothers where what stands out more than everything else is the bond 2 guys who met in the 6thgrade share with each other, and Tara an outsider who paved her way into the very inside world of Bollywood. The transient nature of younger folks when it comes to housing, transport, ownership, vocation, fashion, shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example. Biases aside, there is so much to learn here , NikhilKamath: Cofounder of Zerodha, True Beacon and Gruhas Follow Nikh