How Birkenstock Became A Cult Classic

Birkenstock sandals have withstood decades of passing fashion fads. Since the 1960s they have adorned the feet of hippies, models, moms, dads and even Gen Z. Birkenstock s success relates to its selectivity in the market. In 2016 it chose to remove its products from the biggest retailer in the world, Amazon. The brand has even found a place in the world of high fashion and turned down collaborations with streetwear giant Supreme. Whether it s a counterculture statement or a modern day fashion staple, heres why Birkenstocks never go out of style. Subscribe to CNBC Make It. : About CNBC Make It. : CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: Find CNBC Make It. on Facebook: Find CNBC Make It. on Twitter: Find CNBC Make It. on In