Made in Germany, Adidas Самый большой в мире магазин Адидас открыт в Китае
Our story in cooperation with the financial daily, Handelsblatt. China is the most important growth market for sporting goods manufactuers. And Adidas is looking to get a piece of the pie. Right on cue for the olympics, Adidas is due to open its biggest store worldwide a total of 3000 square meters of shop floor. The shop is packed full of hightech gadgetry and has a fitness center and a basketball court. By 2010 the German company is hoping to turn over 1 billion Euros a year in China. A report from Michael Altenhenne. It s only just opened, and already it s a draw in Beijing: The biggest Adidas store in the world, dubbed the Brand Center by PR strategists. Adidas entire product line is on display here across four stories and more than 3000 square meters, a shopping mecca for China s wellheeled consumers. Beijing residents have caught the Olympic fever, and the German sportswear brand is busy surfing that br, br,
|
|