Project Geländewagen: A Mercedes Benz and Virgil Abloh Collaboration
Driving luxury forward with innovative design: Project Geländewagen was presented at a unique digital launch event. Subscribe to the channel so you get notified for new exciting videos here: Project Geländewagen the first outcome of a collaboration that is a first of its kind between MercedesBenz and Chief Creative Director and Founder of OffWhite and Mens Artistic Director of Louis Vuitton Virgil Abloh was unveiled via a unique digital launch event. The conceptual design project, led by MercedesBenz Chief Design Officer Gorden Wagener and Abloh, used the MercedesBenz GClass to explore ways of disrupting future perceptions of luxury. The result is a distinctive manifestation of the GClass as never seen before. Compelled to support the arts at a critical time, a replica of the design piece will be auctioned as part of Sothebys Contemporary Curated, one of the auction houses most revered series which is defined by the unique perspe
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