Adam Sadowsky: How to engineer a viral music video

The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video and Adam Sadowsky s team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation This Too Shall (Filmed at TEDxUSC. ) TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at Follow TED news on Twitter: Like TED on Facebook: Subscribe to our channel: