Experience the BOSS x Russell Athletic digital launch, BOSS

Together, were unstoppable. The new, BOSSxRussellAthletic digital launch celebrates team spirit, individual talent, and the power in lifting each other up. Meet our allstar cast, including Bella Hadid, Ashley Graham, Keith Powers, Lucky B Smith, and Taylor Hill, bringing their winning energy to our bold, new collection with Russell Athletic. Captured at New York s iconic Gotham Hall, see the latest styles, featuring relaxed fits, sporty details, and a retroinspired colour palette. Creative director CBO: Ingo Wilts Film direction: Etienne Russo Set design production: Villa Eugénie Video production: Walter Films Sound design: Senjan Jansen