Two step flow Audience Theory

this is the 3rd in the series looking at the Two step flow theory. Hypodermic needle theory Two Step Flow Cultication theory Reception theory news quiz : references: Paul Felix Lazarsfeld, Bernard Berelson, Hazel Gaudet, The people s choice: how the voter makes up his mind in a presidential campaign, Columbia University Press, 1944, p. 151 Elihu Katz and Paul Felix Lazarsfeld, Personal Influence: the Part Played by People in the Flow of Mass Communications, 1955 special thanks to: Kevin MacLeod for Funky One the funky music track Licensed under Creative Commons: By Attribution 3. 0 . .., audience, media, theory, btec, alevel, aslevel, mediastudies, understand, learn 20140418 hFpBLeOHfxs