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Commenting on the launch, Mr. Venkatesh Vijayaraghavan, CEO Director FMCG, CavinKare said, This foray into the mens grooming category, which is expected to cross 1. 2 billion by 2024, marks a significant step in the Cavi nKare 2. 0 growth strategy. The pandemic has opened many opportunities for all industries, but it has been a game cha nger for the beauty and hygiene category. We have seen an increased interest among the urban male consumers for personal grooming products. Hence, we have used our strength R D to develop an entire product line specifically curated to match the needs of urban male consumers. The newly launched BIKERS brand comprises products like 2in1 shampooconditioners, beard oil, beard cream and shower gel to satiate the needs of urban male. With an avid interest from men towards personal grooming products, the brand will offer headtotoe solutions for all the damages caused due to long commute and stress. Enriched with the goodness of ingredients like Mor