Борьба с насилием в барах Японии

Japan is one of the safest countries in the world, but behind closed doors Japanese women are becoming increasingly vulnerable. Excessive alcohol consumption is fueling a rapid rise in domestic violence. To address the issue, Yaocho, a bar chain in Tokyo, started a socially conscious campaign encouraging responsible drinking. We designed a series of traditional coasters using portraits of typical Japanese women. The coasters were printed with a thermochemical ink technology that would shock patrons into dri