The New Gucci Bloom Campaign with Anjelica Huston, Florence Welch, Jodie Turner Smith and Susie Cave

The new Gucci Bloom campaign opens with Florence Welch exploring the abandoned theatres of La Scarzuola, a surrealist architectural compound built around an old Franciscan convent. Awardwinning photographer and director Floria Sigismondi creates a garden of dreams where magic blooms and intensifies to its crescendo with a floral explosion showering the four protagonists: awardwinning actress and director Anjelica Huston, singer songwriter Florence Welch, actress Jodie TurnerSmith and designer Susie Cave. Some scenes take inspiration from the popular French musical film Peau d Âne, directed by Jacques Demy. The stop motion flower sequences in the campaign are animated by the Brothers Quay. Music: Fade Into You Performed by Mazzy Star Written by Hope Sandoval and David Roback