Honda The Cog HD

Cog is a British television and cinema advertisement launched by Honda in 2003 to promote the seventhgeneration Accord line of cars. It follows a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a GB6 million marketing campaign around Cog and its partner pieces, Sense and Everyday, broadcast later in the year. The piece itself was produced on a budget of 1 million by Partizan MidiMinuit. Antoine BardouJacquet directed the sevenmonth production, contracting Th