Whats the right mindset to succeed in China Pascals China Lens week 17

Title: What s the right mindset to succeed in China Website: CONTENT: In this video I explain how Western companies approach China typically in 3 mindsets: gold diggers looking for markets, missionaries trying to convert customers and cultural anthropologists wanting to understand the culture behind the market. I believe the era of gold diggers is quasiover, the period of missionaries is still possible as China wants to learn still much about hightech and expertise services, but that period will last another 510 years maximum. The best mindset is that of an anthropologist as that will never end and Chinese will always welcome brands that want to learn from China. TRANSCRIPT Over the past 20 years I ve seen three different types of companies in general: 1. There are the gold diggers, the opportunists. 2. There are the missionaries. 3. There are the cultural anthropologists. If we look at the gold diggers, there are manyof them; especial