JCDecaux Australia: Wolf of Wall Street Innovate
Roadshow are letting the money do the talking with an innovative outdoor campaign to launch The Wolf of Wall Street in Australia. The cashed up concept launched in partnership with JCDecaux Innovate and Roadshow Films features Citylights panels filled with genuine 100 bills to the value of 10, 000. The custom built panels are fitted with fans to create a whirlwind of cash swirling behind an image of the film s highflying protagonist, played by Leonardo DiCaprio. Security staff will
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