Fresh Garden, by WMc Cann to Zona Sul Supermarket

Zona Sul Supermarket, a big chain based in Rio de Janeiro, decided to highlight its differentiated offering by transforming its shelves in the fruit vegetable section into fresh vegetable gardens. Created by WMcCann, the initiative invited consumers to pick their choice of vegetables directly from the Earth among the offering were lettuce, basil, pepper and scallion. Small signage among the shelves said: When serving it at home you may proudly say: I picked it up, or We plant and take care. You on