Dance It Up (feat. Groove Armadas History feat. Will Young)

Groove Armada s people asked us to make a thirty second viral advert for their new album. But we got carried away and ended up making a street dance film instead. We fcking love street dance. We hope you like it, but above we hope Groove Armada s accounts department will still pay us. Created by: Dawson Bros Starring: Cariad Lloyd, Nadia Kamil, Tony Way Anna CarradiceFrench, Sophia Hunt, Charlotte Lee, Kitty Tebbetts Directed by: Steve Dawson Al Campbell Director of Photography: Tom Wright Produced by: Olly Cambridge Thanks to Jenny Newman, Aliya Dawson Martin Binfield