Facebook Ads Machine Learning: Smarter Than a Seasoned Media Buyer , Savannah Sanchez, AWasia 2019

Expert vs. Machine the ageold question. Facebook Ads Machine Learning has been the talk of 2019 and the experts say it s not going anywhere anytime soon. Is it really what its cracked up to be Savannah Sanchez is a firm believer in using CBO. In her mind, the Power 5 has challenged everything we know about media buying. She has seen her agency spend 100M+ this year utilising Facebooks Machine Learning capabilities. Everything from CBO, automatic placements, dynamic creatives, and more. Savannah ha