Kofola: Golden Piggy Enters Stock Exchange ( Case study)
Kofola, the biggest producer of nonalcoholic beverages in Czechoslovakia, for the first time in history entered Prague Stock Exchange. How to draw the attention of stock brokers to this event Kofola is airing legendary commercial with Golden Piggy for more than 10 years now. We used this symbol of the brand, organised the press event and revealed the Golden Piggy statue, parody of New Yorks bull, right in front of the Prague Stock Exchange building
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