Roxette Joyride ( Official Video) Remastered

JOYRIDE (30th Anniversary Version) Directed by Doug Freel Produced by Andy Picheta Restored and edited from original 35 mm tapes by Thomas Ahlén, Filmtech. 2021 Thirty years ago, the Swedish pop sensation Roxette got their fourth US, 1 single with Joyride the title track to their third album. With MTV being an ever increasing power in the early 90s pop business, a spectacular and costly music video was a necessary element in the bag of tricks that could send a single all the way to the top. And Joyride truly was no exception. It became a strikingly playful video, with Marie and Per sometimes sitting on a Ferrari while a hidden driver operated the accelerator and breakpedals. A joyride in 4K But thirty years of heavy rotation had made its mark on the original video (which probably had been copied and then copied again, before disappearing out of sight), so a restoration was definitely due. As a part of the 30th Anniversary celebrations, the Joyride video has resurrected in a new and impr