Woke ads are failing to sell products

The IPAs Dr Bella dAbrera says woke ads are failing because they are focusing on trying to change peoples perceptions of the world instead of trying to sell products. It comes after Kmart released an ad on TikTok featuring a bearded performer who is dancing and modelling dresses. The advertising s no longer about selling products; its no longer about selling clothes, or razors or chocolate bars it s about selling ideas, its about changing the way people think, Ms dAbrera told Sky News host Andrew Bolt.