Who Makes Money From Online Coupon Codes

Promo code sites have become big business, with digital coupons surpassing paper for the first time in 2020. Major deal sites make millions based almost entirely on commissions from each sale. They don t sell shopper data and its not a scam. In fact, big companies like PayPal and Rakuten are buying up deal sites for billions. From Honey to Slickdeals, Rakuten Rewards to Brad s Deals, CNBC asked the major sites what it takes to find deals that are real and why the business model works. With the huge boost in online shopping during the pandemic, dealfinding sites have become a major business. In 2020, Inmar Intelligence found that digital coupons surpassed printed coupons for the first time ever. Also in recent years, behemoths like Goldman Sachs and PayPal have paid hundreds of millions or even billions for sites like Slickdeals and Honey that automatically curate coupon codes or offer shoppers cash back for making purchases through their sites. Even banks like Capital One are getti