Flying Hammock

Eyewitnesses said that the man seemed to be perfectly laid back, sipping from a beer as he soared through the skies. The hammock is a local symbol of chilling out, relaxing and having no worries. Thats why we chose it as our main object of communication. The mannequin in the hammock was engineered to relax and sip on a bottle of beer. The hammock showed the cheerful side of Georgians to the world and set an uplifting example. Creative Director: Levan Lepsveridze Art Director: Sophia Antidze Copywriter: