Katy Milkman, , How to Change

Katy Milkman is an awardwinning behavioral scientist and the James G. Dinan Professor at The Wharton School of the University of Pennsylvania. She hosts Charles Schwabs popular behavioral economics podcast Choiceology, and is the cofounder and codirector of The Behavior Change for Good Initiative. She has worked with or advised dozens of organizations on how to spur positive change, including Google, the U. S. Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart and Morningstar. Her research is regularly featured in major media outlets such as The New York Times, the Wall Street Journal, and NPR. Topics 1:33 What it means to align ones actions with their goals and dreams 2:41 Why change is difficult 6:51 Katys thoughts on the barrier of conformity 8:37 Katy discusses laziness 12:20 The power of elastic habits 21:09 How to avoid flaking out 29:01 How to create a fresh start 39:21 Why a fresh start can be a setback to some 45:06 What temptationbundli