Jaime of RIF LA Guesses Yeezys Air Jordans by Smelling Them

How high is your sneaker IQ After a recent interview with Jaime of sneaker boutique RIF LA, we learned that there s much more to legit checking sneakers then just touching them and assessing their tags. In this exclusive Jaime, an employee at RIF LA, discusses the store s process of confirming a sneaker s authenticity before buying them or placing them on consignment. To our surprise, the RIF rep even shows us how adroit he was at telling the difference between sneaker brand