Y 3 SPORT The Future of Sportswear Spring Summer 2016 Film
Y3 SPORT The Future of Sportswear, Spring, Summer 2016 Film For SS16, adidas and Yohji Yamamoto introduce a new era of design focused performance wear with the launch of Y3s first dedicated sportswear collection, Y3 SPORT. To celebrate the release Y3 have released this short film, by Nathan Gallagher, to showcase the aesthetic and performance credentials of the offshoot of Y3s mainline. Athletes in the film are pushed to the edge of their abilities before leaping off into a surreal isolation where gravity disappears and the grace and beauty of the clothes and the human body in motion take over. The collection combines Y3s renegade aesthetic with some of adidas most industry defining technologies. At the core of the revolutionary collection is adidas desire to remain the future of sportswear. Utilising adidas highest performing fabrics, technologies and innovation to deliver a groundbreaking collection, Y3 SPORT brings the worlds of sport and fashion together.
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