OR Makers: Relentless Hustle and Dedication to Detail: Wildfang + Bamboo Spark
The best business ideas come out of seeing clearly what is missing and offering a compelling solution. When Emma McIlroy and Julia Parsley were out shopping one day, they kept coming back to the same problem: they were attracted to a more masculine look, but what was missing was a feminine twist, and a proper fit. They knew they were onto something so they researched profusely and got moving on their mission to create a community for the tomboy in everyone. Fashion was the function to creating a broader mov
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