THE SMALL BIG Animation 1

THE SMALL BIG by Steve Martin, Dr. Noah Goldstein and Dr. Robert Cialdini Every day you face the challenge of influencing and persuading others your boss, your work colleagues, your clients, your spouse, even your kids. But what are the most effective strategies when it comes to effective influence In the new book, THE SMALL BIG, three heavyweights from the world of persuasion science demonstrate how it is the smallest changes that will often make the biggest difference when successfully persuading oth