Sheena Iyengar: How to make choosing easier

We all want customized experiences and products but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world s leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on