Old Spice launches the longest commercial in history

Wieden+Kennedy São Paulo and Old Spice created the first endless spot of the history: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at here. Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television history. The recordbreaking granted the client and the agency into the Guinness Book of Records. The film titled O filme Infinito (Endless commercial) features the participatio