ROUGH AROUND THE EDGES: 30 Years of RIDE Snowboards

RIDE Snowboards is proud to present Rough Around the Edges: 30 Years of RIDE Snowboards. This fulllength documentary highlights some of the ups and downs of one of snowboarding s most prominent brands through indepth interviews from dozens of current and former employees and athletes. A project over two years in the making, RIDE contracted Homestead Creative to dig into the storied history of the brand. Featuring over 50 indepth interviews with past and present RIDE team riders, employees and snowboard industry luminaries, this film chronicles many of the stories that have kept the brand alive and well for three decades. From going public on the NASDAQ in the mid90s during snowboardings historic introduction to mainstream culture and an acquisition that kept them from going under to the signing of the original team in 1992 and the legendary teams and products that followed, Rough Around The Edges: 30 Years of RIDE Snowboards is a story for the peopletold by the people who lived it.