The Power of Pre Suasion, Robert Cialdini, RSA Replay
The Power of PreSuasion with Robert Cialdini. What separates effective communicators from truly successful persuaders The worlds foremost expert on influence reveals the results of three decades of research. Cialdinis latest research shows that the secret to persuasion doesnt lie in the message itself, but in the key moment before that message is delivered. He visits the RSA to show that the best persuaders spend more time crafting what they do and say before making a request. In this way, they gain a singular kind of persuasive traction by arranging for recipients to be receptive to a message before they encounter it. Cialdini calls this presuasion. To persuade optimally, he says, its necessary to presuade optimally. In other words, to change minds most effectively, a presuader must change initial states of mind. Subscribe to our channel Follow the RSA on Twitter: Like RSA Events on Facebook:
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