Fender Guitars You Wont Part with yours either add campaign 1965

Jon Martin and Randy Nauert discuss shooting the iconic Fender Jaguar ad in 1965 Newport, June 1965. Fender Guitars was launching their famous, You wouldn t part with yours, either campaign and hired me to get this I paid Jon Martin a little money, had him sign a waiver. He slung the Jaguar over his shoulder, paddled out on his board, turned around, and took off on the first good wave. He stood up, whipped the guitar around in front, I snapped the photo, and he finished ridding the wave into shore. We got it, one wave, first take. There wasn t a drop of water on that guitar when he came in, either. We packed it back up, and it went back to the factory and got Bob Perine,