How Liquid Deaths Founder Started A 700 Million Water Brand, Founder Effect

Liquid Death founder and CEO Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at 700 million. After attending the 2009 Warped Tour, Cessario realized bottled water lacked irreverent marketing like that of energy drinks. With about 1, 500, he created a commercial before he had an actual can of water. It went viral and investors saw the potential. Liquid Death has raised 195 million and is on track to reach 130 million in sales by the end of 2022. Produced by: Zach Green Senior Managing Producer: Sam Rega Camera: Andrew Evers Editor: Marisa Forziati Animator: Gene Kim Reporter: Tom Huddleston Subscribe to CNBC Make It. : About CNBC Make It. : CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: Find CNBC Make It. on Facebook:https: